Swiss Leaders Dialog Digital Marketing, 7th-8th September 2016

Fast innovation cycles and hard-to-predict trends make sound investments in marketing technology a true challenge

Digital evolution is turning marketing upside down. Customers are always on and connected in many ways via mobile devices, computers and the Internet of Things. The number of digital touchpoints between customers and businesses exploded and continues to grow. Physical and virtual realities are merging. For marketing it became crucial to benefit from the opportunities of digital culture and inspire customers with omnichannel experiences. The intelligent use of soft- and hardware embedded in the future „Internet of Everything“ enables „next best offers“ in real-time.

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Business Matching

How it works

Experts

darius

Dr. Darius Zumstein
University of Luzern

Personalization and Digital Customer Journey

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wongel

Torsten Wongel
Head of CRM and Channel Management
Atupri Krankenkasse

Selling in the Digital Age

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marc

Marc Schindler
Enterprise Architect BI & MDM
SBB AG

Optimizing Campaigns With Big Data Based Segmentation

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stutz

Dr. Nadine Stutz
Digital Communication
Raiffeisen Schweiz

Digital Communication Strategy at Raiffeisen Bank Switzerland

hoher

Stefan Hoher
Head of Digital Media and Branding
Georg Fischer AG

The Psychology of Digital B2B Marketing

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wilhelm

Dirk Wilhelm
Head of Digital
Geberit International AG

Digital Customer Journeys in a Changing Market

kronenberg

Beat Kronenberg Head of Online Customer Experiences Sunrise Communications AG

Let Customers Feel Your Brand With New Online Services

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huenebeck

Daniel Hünebeck Head Client Dialogue Management (Multichannel & Digitalization) UBS AG

A Healthy Ecosystem of Agencies and Service Providers is Key To Success

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Attendees List (Excerpt)

Suppliers

T-Systems_MMS

trillium

Adobe-logo

Supplier 4

Supplier 5

Supplier 6

Programme

Day 1
Day 2

Projects

Types Of Projects to be Discussed (Excerpt)

Location

sedartisfront

Hotel Sedartis

Seminar- und Tagungshotel

Bahnhofstrasse 15/16

CH-8800 Thalwil, ZH

T +41 43 388 33 00

 

Registration

Register as Decision Maker
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