
Digital evolution is turning marketing upside down. Customers are always on and connected in many ways via mobile devices, computers and the Internet of Things. The number of digital touchpoints between customers and businesses exploded and continues to grow. Physical and virtual realities are merging. For marketing it became crucial to benefit from the opportunities of digital culture and inspire customers with omnichannel experiences. The intelligent use of soft- and hardware embedded in the future „Internet of Everything“ enables „next best offers“ in real-time.
- Campaign management – how can it keep pace with an ever changing and developing digital ecosystem?
- Omnichannel experiences become crucial for success
- Full-funnel Marekting and Experience Clouds
- Analysis of digital interactions to understand, segment and target visitors
- Personal approach: Get to know your customers
- Big data and real-time analytics as foundation
- Real-time marketing automation
- Business intelligence, performance marketing und attribution modelling
- Cross media tracking and 360° optimization
- Neuro marketing
- Adaptive marketing
- Social media 2.0: more sophisticated, more mobile and connected with IoT
- Reputation marketing beyond google
- Potentials of messaging apps
- The Internet-of-Things era has just begun
- Virtual and augmented reality become more important
- Generation Z: Mobile first
- Using Youtube & Co. the best way
- Mobile marketing, device management, mobile payments
- Share economy and marketing strategies
- Potentials of beacons
- Webroom vs. showroom
- Gamification
Business Matching
Cintelligence was founded by leading experts for networking and business development events.
- Our invitation and admissions strategy creates qualified high level experts groups to assure meaningful networking.
- As attendee you’ll receive an online questionnaire for your interests and competencies you’d like to share.
- Your profile based on the questionnaire will be matched with the profiles of peers and solution partners.
- The results of this matchmaking will be documented prior to the event in our online platform, i.e. you’ll see how other members can help you with your challenges or how you can help them.
- Results are being sorted by relevance.
- Based on these results you can ask for and prioritize meetings or be asked by others within the online platform.
- Based on these wishes we’ll propose meeting schedules with individual agendas for you to make the most out of limited time.
Dr. Darius Zumstein
University of Luzern
Personalization and Digital Customer Journey
Personalization and Digital Customer Journey
- Digital customer experiences in insurance markets
- Big Data and IoT
- Wer bremst verliert – schnelle Innovationszyklen im Wettbewerb
Torsten Wongel
Head of CRM and Channel Management
Atupri Krankenkasse
Selling in the Digital Age
elling in the Digital Age
- Ecosystems for health insurances today and tomorrow
- The end of classical direct sales?
- Who are the new players and networks inn sales?
- Internal consequences of digitalization
Marc Schindler
Enterprise Architect BI & MDM
SBB AG
Optimizing Campaigns With Big Data Based Segmentation
Optimizing Campaigns With Big Data Based Segmentation
- Big data revolutionizes intelligent data analytics
- Selecting target groups for specific campaigns within minutes
- Collaboration of IT and marketing
- Some examples
Dr. Nadine Stutz
Digital Communication
Raiffeisen Schweiz
Digital Communication Strategy at Raiffeisen Bank Switzerland
Stefan Hoher
Head of Digital Media and Branding
Georg Fischer AG
The Psychology of Digital B2B Marketing
The Psychology of Digital B2B Marketing
- Adapt classical marketing psychology for the digital world
- Develop strategies and policies
- Internal digital marketing consulting throughout the corporation
Dirk Wilhelm
Head of Digital
Geberit International AG
Digital Customer Journeys in a Changing Market
Beat Kronenberg Head of Online Customer Experiences Sunrise Communications AG
Let Customers Feel Your Brand With New Online Services
Let Customers Feel Your Brand With New Online Services
- New infrastructure based on Hybris and Adobe
- Transactions, content marketing and blogs are the three core elements
- Personalization, customer journey and conversion
- Retention management
Daniel Hünebeck Head Client Dialogue Management (Multichannel & Digitalization) UBS AG
A Healthy Ecosystem of Agencies and Service Providers is Key To Success
A Healthy Ecosystem of Agencies and Service Providers is Key To Success
- Why do I need more than one lead agency?
- How do various agencies and service providers collaborate the best way?
- Which influences are key for a successful collaboration?
- What circumstances do I have to accept?
- How do I select the right service provider?
- What value-ads do I get when choosing well?
Company | Role |
UBS AG | Head Client Dialogue Strategy |
Bank Vontobel AG | Head Digital Marketing |
Jelmoli | Head Digital |
Atupri Krankenkasse | Head CRM and Channel Management |
SBB AG | Enterprise Architect BI & MDM |
Raiffeisen Schweiz | Digital Communication |
Georg Fischer AG | Head of Digital Media and Branding |
Geberit International AG | Head of Digital |
Sunrise Communications AG | Head of Online Customer Experiences |
Ringier AG | Head of Big Data |
Salt Mobile SA | Director Consumer Marketing |
Weleda AG | Head International Marketing |
F. Hoffmann-La Roche AG | International Digital Manager |
KJUS | E-Commerce Manager |
Philips Schweiz AG | Head of Marketing Personal Health |
Airport Zürich AG | Senior Manager Digital |
Supplier 4
Supplier 5
Supplier 6
Time | Activity | |
8:00 | Visitor Registration | |
9:00 | Opening | |
9:15 | Presentation | |
9:50 | Presentation | |
10:25 | Coffee Break | |
10:40 | Networking Session 1 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
11:10 | Networking Session 2 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
11:40 | Networking Session 3 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
12.10 | Networking Session 4 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
12:40 | Lunch with Networking | |
13:40 | Presentation | |
14:15 | Presentation | |
14:50 | Networking Session 5 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
15:20 | Networking Session 6 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
15:50 | Networking Session 7 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
16:20 | Networking Session 8 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
16:50 | Networking Session 9 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
17:30 | Presentation | |
18:30 | Networking Session 10 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
20:00 | Networking Dinner Lounge with Live Music - Chill Out After an Exciting Day |
Time | Activity | |
8:30 | Presentation | |
9:05 | Presentation | |
9:40 | Networking Session 11 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
10:10 | Networking Session 12 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
11:40 | Coffee Break | |
11.00 | Networking Session 13 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
11:30 | Networking Session 14 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
12:00 | Networking Session 15 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
12:30 | Lunch with Networking | |
13:30 | Presentation | |
14:05 | Presentation | |
14:40 | Networking Session 16 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
15:10 | Networking Session 17 • Supplier Meetings • One-on-one Leader Meetings • Leaders Circle | |
15:40 | Presentation | |
16:15 | Wrap-up and Closing Ceremony |
Seminar- und Tagungshotel
Bahnhofstrasse 15/16
CH-8800 Thalwil, ZH
T +41 43 388 33 00
- Invitation of corporate decision makers who are interested to meet with suppliers to discuss projects.
- Matchmaking between the parter’s solutions and the interests and projects of the invited coporate decision makers.
- Documentation of individual matching results with opportunities to select meeting partners.
- Exclusive space at event venue for confidential one-on-one meetings.
- Appointed meetings with pre-qualified decision makers, max. 30 miuntes each, pre-arranged with advanced business matching methods and approved by both sides.
- Delegates and project profiles of all decision makers prior to the event.
- Full event participation for every person booked.
- High standard catering for every person booked.
- Presentation of the partner’s solutions in invitation calls, newsletters and on the event website with logo and links to partner web resources.
- Invitation of companies and managers named by the partner if desired by the partner and in accordance with the event character.
- The booking becomes valid when confirmed by Cintelligence.
- Cintelligence guarantees for the services stated above.
- Payment is due prior to the event after booking, because Cintelligence starts to work for the client immediately after booking (presentation of solutions, research etc.) and needs to pay servcies in advance herself.
- Cintelligence is not liable for damages caused by technical malfunctions or force majeure like e.g. acts of God, war, riots, terrorist threats or activities, political constraints or trade disputes.
- The regular cancellation fee is 25% of the invoice. In a period starting 4 weeks before the event the fee is 100% of the invocie.
- The solution partner bears expenses for damages caused by the partner’s representatives during the event.
- Place of jurisdiction shall be Potsdam (close to Berlin), Germany