Swiss Leaders Dialog Digital Marketing, 7th-8th September 2016

Fast innovation cycles and hard-to-predict trends make sound investments in marketing technology a true challenge

Digital evolution is turning marketing upside down. Customers are always on and connected in many ways via mobile devices, computers and the Internet of Things. The number of digital touchpoints between customers and businesses exploded and continues to grow. Physical and virtual realities are merging. For marketing it became crucial to benefit from the opportunities of digital culture and inspire customers with omnichannel experiences. The intelligent use of soft- and hardware embedded in the future „Internet of Everything“ enables „next best offers“ in real-time.

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At Swiss Leaders Dialog Digital Marketing corporate decision makers, technology suppliers, consultants and scientists exchange current best practices, solutions and strategies to gain insights in fields such as:

  • Campaign management – how can it keep pace with an ever changing and developing digital ecosystem?
  • Omnichannel experiences become crucial for success
  • Full-funnel Marekting and Experience Clouds
  • Analysis of digital interactions to understand, segment and target visitors
  • Personal approach: Get to know your customers
  • Big data and real-time analytics as foundation
  • Real-time marketing automation
  • Business intelligence, performance marketing und attribution modelling
  • Cross media tracking and 360° optimization
  • Neuro marketing
  • Adaptive marketing
  • Social media 2.0: more sophisticated, more mobile and connected with IoT
  • Reputation marketing beyond google
  • Potentials of messaging apps
  • The Internet-of-Things era has just begun
  • Virtual and augmented reality become more important
  • Generation Z: Mobile first
  • Using Youtube & Co. the best way
  • Mobile marketing, device management, mobile payments
  • Share economy and marketing strategies
  • Potentials of beacons
  • Webroom vs. showroom
  • Gamification

Business Matching

How it works

Cintelligence was founded by leading experts for networking and business development events.

  • Our invitation and admissions strategy creates qualified high level experts groups to assure meaningful networking.
  • As attendee you’ll receive an online questionnaire for your interests and competencies you’d like to share.
  • Your profile based on the questionnaire will be matched with the profiles of peers and solution partners.
  • The results of this matchmaking will be documented prior to the event in our online platform, i.e. you’ll see how other members can help you with your challenges or how you can help them.
  • Results are being sorted by relevance.
  • Based on these results you can ask for and prioritize meetings or be asked by others within the online platform.
  • Based on these wishes we’ll propose meeting schedules with individual agendas for you to make the most out of limited time.
According to our experiences self service systems do not work properly for high level business networking since decision makers simply don’t have the time and focus outside their core business. This is why we proactively help our customers to find their meeting partners. Our system guarantees maximum networking results in the most efficient way for decision makers.

Experts

darius

Dr. Darius Zumstein
University of Luzern

Personalization and Digital Customer Journey

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Personalization and Digital Customer Journey

  • Digital customer experiences in insurance markets
  • Big Data and IoT
  • Wer bremst verliert – schnelle Innovationszyklen im Wettbewerb

wongel

Torsten Wongel
Head of CRM and Channel Management
Atupri Krankenkasse

Selling in the Digital Age

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elling in the Digital Age

  • Ecosystems for health insurances today and tomorrow
  • The end of classical direct sales?
  • Who are the new players and networks inn sales?
  • Internal consequences of digitalization

marc

Marc Schindler
Enterprise Architect BI & MDM
SBB AG

Optimizing Campaigns With Big Data Based Segmentation

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Optimizing Campaigns With Big Data Based Segmentation

  • Big data revolutionizes intelligent data analytics
  • Selecting target groups for specific campaigns within minutes
  • Collaboration of IT and marketing
  • Some examples

stutz

Dr. Nadine Stutz
Digital Communication
Raiffeisen Schweiz

Digital Communication Strategy at Raiffeisen Bank Switzerland

hoher

Stefan Hoher
Head of Digital Media and Branding
Georg Fischer AG

The Psychology of Digital B2B Marketing

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The Psychology of Digital B2B Marketing

  • Adapt classical marketing psychology for the digital world
  • Develop strategies and policies
  • Internal digital marketing consulting throughout the corporation

wilhelm

Dirk Wilhelm
Head of Digital
Geberit International AG

Digital Customer Journeys in a Changing Market

kronenberg

Beat Kronenberg Head of Online Customer Experiences Sunrise Communications AG

Let Customers Feel Your Brand With New Online Services

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Let Customers Feel Your Brand With New Online Services

  • New infrastructure based on Hybris and Adobe
  • Transactions, content marketing and blogs are the three core elements
  • Personalization, customer journey and conversion
  • Retention management

huenebeck

Daniel Hünebeck Head Client Dialogue Management (Multichannel & Digitalization) UBS AG

A Healthy Ecosystem of Agencies and Service Providers is Key To Success

Mehr lesen

A Healthy Ecosystem of Agencies and Service Providers is Key To Success

  • Why do I need more than one lead agency?
  • How do various agencies and service providers collaborate the best way?
  • Which influences are key for a successful collaboration?
  • What circumstances do I have to accept?
  • How do I select the right service provider?
  • What value-ads do I get when choosing well?

Attendees List (Excerpt)
CompanyRole
UBS AGHead Client Dialogue Strategy
Bank Vontobel AGHead Digital Marketing
JelmoliHead Digital
Atupri KrankenkasseHead CRM and Channel Management
SBB AGEnterprise Architect BI & MDM
Raiffeisen SchweizDigital Communication
Georg Fischer AGHead of Digital Media and Branding
Geberit International AGHead of Digital
Sunrise Communications AGHead of Online Customer Experiences
Ringier AGHead of Big Data
Salt Mobile SADirector Consumer Marketing
Weleda AG Head International Marketing
F. Hoffmann-La Roche AGInternational Digital Manager
KJUSE-Commerce Manager
Philips Schweiz AGHead of Marketing Personal Health
Airport Zürich AGSenior Manager Digital

Suppliers

T-Systems_MMS

trillium

Adobe-logo

Supplier 4

Supplier 5

Supplier 6

Programme

Day 1
TimeActivity
8:00Visitor Registration
9:00Opening
9:15Presentation
9:50Presentation
10:25Coffee Break
10:40Networking Session 1
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
11:10Networking Session 2
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
11:40Networking Session 3
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
12.10Networking Session 4
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
12:40Lunch with Networking
13:40Presentation
14:15Presentation
14:50Networking Session 5
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
15:20Networking Session 6
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
15:50Networking Session 7
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
16:20Networking Session 8
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
16:50Networking Session 9
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
17:30Presentation
18:30Networking Session 10
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
20:00Networking Dinner Lounge with Live Music - Chill Out After an Exciting Day
Day 2
TimeActivity
8:30Presentation
9:05Presentation
9:40Networking Session 11
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
10:10Networking Session 12
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
11:40Coffee Break
11.00Networking Session 13
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
11:30Networking Session 14
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
12:00Networking Session 15
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
12:30Lunch with Networking
13:30Presentation
14:05Presentation
14:40Networking Session 16
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
15:10Networking Session 17
• Supplier Meetings
• One-on-one Leader Meetings
• Leaders Circle
15:40Presentation
16:15Wrap-up and Closing Ceremony

Projects

Types Of Projects to be Discussed (Excerpt)

Location

sedartisfront

Hotel Sedartis

Seminar- und Tagungshotel

Bahnhofstrasse 15/16

CH-8800 Thalwil, ZH

T +41 43 388 33 00

 

Registration

Register as Decision Maker

You can apply and attend if you are a c-level decision maker and budget owner from a major buying company and want to discuss projects, ideas, solutions and strategies with suppliers and peers in one-on-one and group meetings. Participation is free of charge. Please only apply when you are sure you can make the date. With your registration we start the matching process and other participants will look forward to meeting you. This registration is not for suppliers.

I will attend the dialog.

Full name (required)

Email (required)

Phone Number

Job position (required)

Company (required)

Address (Street) (required)

City (required)

Postal code (required)

Country (required)

Turnover or total asstes

Number of employees

Your annual budget

Current or planned projects you would like to discuss (required)

Other fields of interest you would like to discuss

This registration is only valid if confirmed by Cintelligence Ltd. by e-mail.

Register as Solution Partner

We book the following package:

Premium: 3 representatives, 20 meetings + workshop, 14,000 CHF + VATElaborated: 2 representatives, 15 meetings + workshop, 11,200 CHF + VATAdvanced: 2 representatives, 10 meetings, 8,400 CHF + VATBasic: 1 representative, 5 meetings, 5,600 CHF + VAT

Please find details on the comprehensive services included in the packages below the booking form.

Company (required):

I am authorised to book the package selected above. My Name (required):

Your email (required):

Address (required):

City (required):

Postal code (required):

Name participant 1:

Name participant 2 (if part of the package):

Name participant 3 (if part of the package):

Competencies we plan to present on the dialog:

By clicking the "Book now" button I accept the terms & conditions stated below:

All solution partner packages include the following services:
  • Invitation of corporate decision makers who are interested to meet with suppliers to discuss projects.
  • Matchmaking between the parter’s solutions and the interests and projects of the invited coporate decision makers.
  • Documentation of individual matching results with opportunities to select meeting partners.
  • Exclusive space at event venue for confidential one-on-one meetings.
  • Appointed meetings with pre-qualified decision makers, max. 30 miuntes each, pre-arranged with advanced business matching methods and approved by both sides.
  • Delegates and project profiles of all decision makers prior to the event.
  • Full event participation for every person booked.
  • High standard catering for every person booked.
  • Presentation of the partner’s solutions in invitation calls, newsletters and on the event website with logo and links to partner web resources.
  • Invitation of companies and managers named by the partner if desired by the partner and in accordance with the event character.
Terms & Conditions (all we need indeed):
  • The booking becomes valid when confirmed by Cintelligence.
  • Cintelligence guarantees for the services stated above.
  • Payment is due prior to the event after booking, because Cintelligence starts to work for the client immediately after booking (presentation of solutions, research etc.) and needs to pay servcies in advance herself.
  • Cintelligence is not liable for damages caused by technical malfunctions or force majeure like e.g. acts of God, war, riots, terrorist threats or activities, political constraints or trade disputes.
  • The regular cancellation fee is 25% of the invoice. In a period starting 4 weeks before the event the fee is 100% of the invocie.
  • The solution partner bears expenses for damages caused by the partner’s representatives during the event.
  • Place of jurisdiction shall be Potsdam (close to Berlin), Germany